It may seem counterintuitive, but even a sports action photo can tell a story in a 1/1000th of a second, and the Rio Olympics men’s 200m butterfly final provided a perfect opportunity to analyze the role of not only the decisive moment, but decisive position in telling a story.
Leading up to the 2004 Olympics, before Michael Phelps was quite as big a deal as he turned out to be, photographer Greg Heisler had the opportunity to shoot him for the cover of Time magazine. He initially planned to photograph Phelps at the Stanford pool where he was training, only to find out that it was too close to the Olympics and that wasn't an option.
Still, Heisler refused to let go of his vision of capturing Phelps awash in that blue "pool glow." Enter some serious ingenuity, a lot of testing, a few home-made strip lights, some blue gels, Strobist yelling the F-word in a supermarket line out of jealousy, and a behind the scenes video to explain it all.