Travel lovers who want their camera to reflect their passion for exploration have two new options, thanks to a new release from Lomography. The two el Nil versions of its instant cameras feature Egyptian scenes.
Last week, Lomography announced their first instant film camera: the Lomo'Instant (a quirky name to match a quirky camera). And rather than outright launching the product, or even just announcing a shipping date, they chose to introduce the new camera through a Kickstarter campaign.
This isn't Lomography's first attempt at crowdfunding. They did the same thing when launching their Petzval Lens and their Smartphone Film Scanner last year. Given the trend, we're likely to see more of their future launches taking the form of Kickstarter campaigns as well. But why?
As of today, there's a new name in the world of instant photography; a name you'll definitely recognize; a name that you probably thought already made instant film cameras you just hadn't heard of; Lomography.