Instax already constitutes a majority of Fujifilm's imaging business revenue but the company plans to push emphasis on its instant film it even more. It wants to see sales increase to $1.04 billion, or 15% year-over-year growth, by fiscal year's end.
Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.
Fujifilm has partnered with Nintendo to allow its Instax Mini Link app to connect to the Switch and print screenshots and in-game "photos" directly from Splatoon 3, adding to the library of games that support the feature.