discontinuation

Fujifilm to Raise Prices and Kill Film Lines Yet Again

In response to struggling film sales, Fujifilm has repeatedly discontinued unprofitable lines and raised prices over the past several years. The company has now announced its latest round of price increases and film discontinuations for its Japanese market in an attempt to make sure that its popular and profitable films can live on.

Fujifilm Discontinues a Number of Formats from the Velvia Film Lineup

This year hasn't been very friendly to Fujifilm's film lineup. The company has already announced the discontinuation of APS films, the cutting of some less popular films, and a worldwide price increase. The bad news doesn't end there: the British Journal of Photography is reporting that the company is making major cuts to its popular Velvia brand, a film known for its resolution and color saturation.