caitlynedwards

10 Ways to Generate Revenue With Online Sales

Online sales have long been the go-to for photographers looking to earn passive income. While you reach out to editors and communicate with clients about their latest headshots or food photos, have you considered which images you’ve already made might make you some quick cash?

10 Common Photography Website Mistakes (And How to Fix Them)

When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO.

Get Hired: Harnessing the Power of Social Media and Your Archive

How can you distinguish yourself from other photographers? That’s the essential question every photographer embarking on a marketing strategy should be asking. But when it comes to a dedicated marketing strategy, there are a lot of options: email newsletters, printed promos sent via snail mail, social media posts, networking at in-person or virtual events, even cold calling editors.

5 Marketing Tactics Every Photographer Needs to Know

As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.