It might feel like Apple has been producing its own silicon for a long time now, but it's really only been a few short years. It's been less than two years since we got the M1 Ultra and with the new M3 Max, we've already surpassed its power in a portable form factor.
Apple has gotten into the Halloween spirit with its "Scary Fast" event. Not only is it the first time that Apple has hosted a live, albeit online-only, event at night, but the Mac-focused event also marks the debut of Apple's first M3-powered computers, including some frighteningly quick MacBook Pro notebooks designed for power users.
At tonight's "Scary Fast" online event, Apple has unveiled its M3 family of chips. Coming less than five months after Apple unveiled its most recent M2 chip, the M2 Ultra, the M3 series has been built using three-nanometer technology, besting the five-nanometer tech of the M2 family.