Vero has been steadily growing in popularity among photographers for the last year as Instagram has chosen to focus on being more a platform that competes with TikTok than one that supports still photos. The platform has become popular because unlike Instagram, it doesn’t have any advertising, doesn’t use algorithms, and doesn’t sell access to its users data.
“People naturally seek connection — that’s why online social networks have been so widely adopted over the past ten years. They offered the promise of constant connection and the means to keep in touch with friends and to share what’s happening in our lives,” Vero says.
“But as time passed, an imbalance began to form between the interests of the platforms and the best interests of their users. And a false sense of connection left us lonelier than ever. So we decided to create something more authentic.”
“As I read it, everything seemed fine until my attention was drawn to the request for ‘perpetual and irrevocable’ rights of use for content uploaded to Vero,” Dal Verme writes in a newsletter published on LinkedIn. “Warning bells started ringing in my head!”
Vero specifically says it had no intention to sell content uploaded to its platform to third parties, but the fact the line existed still bothered Dal Verme. He reached out to Vero to express his concern and, at first, all he received was a written assurance that the terms were okay as they were.
“And yet, it wasn’t okay with me — even when I sell my photos, I never give perpetual usage rights. If I post them on a social media platform, surely I want to have more control. So I insisted and asked if they planned to reconsider the terms of their contract, explaining that — as a photographer — I felt discouraged by that particular clause,” he says.
Vero listened. The company thanked him for pointing it out and responded that they had changed the user agreement due to his concerns.
Vero’s terms used to state that by using the platform, users gave Vero “a limited, royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, reproduce, modify, publish, publicly perform, publicly display, list information regarding, translate, distribute, syndicate, make derivative works of, or otherwise use your User Content, including (without limitation) your name, voice, and/or likeness as it is contained within your User Content, in whole or in part, and in any form, media or technology, whether now known or hereafter developed.”
Image credits: Vero