“We first created Snapchat as a new way to use the Camera for self-expression and communication. From Lenses to Spectacles, there are so many ways to share your perspective. Today, we’re taking the power and magic of the Snap Camera to new heights,” the company says.
“We’re introducing Pixy, your friendly flying camera. It’s a pocket-sized, free-flying sidekick that’s a fit for adventures big and small.”
Snap says that Pixy is everything users need to capture the moment from a new perspective. The drone is designed to take flight from the palm of the hand with the tap of a button and fly on four preset flight paths. It can float, orbit, and follow wherever the user leads, without a controller and without any setup.
After a flight concludes, Pixy returns and gently lands in the palm of the hand.
Pixy is specifically designed as a companion to Snapchat. Videos from flights are wirelessly transferred and saved into Snapchat Memories, and from there, users can access Snapchat’s editing tools, Lenses, and Sounds to customize what has been shot.
“With a few taps, you can automatically crop into portrait and apply quick Smart Edits, like Hyperspeed, Bounce, Orbit 3D, and Jump Cut. Then, share to Chat, Stories, Spotlight, or any other platform,” Snap says.
Pixy weighs a scant 101 grams and has a swappable battery that allows for five to eight flights per charge, each of which range in length from between 10 and 20 seconds. That’s not particularly long by current drone standards, but Snap is positioning the drone as an accompaniment specifically for Snapchat, and so long takes aren’t really part of that equation. The drone ships with one battery and additional extras are available for $20 each along with a dual-battery charger that retails for $50.
The camera on the drone is 12-megapixels and can shoot up to 100 videos or 1,000 photos to its local 16GB capacity drive.
Pixy is available to purchase starting today in the United States and France for $230 while supplies last.
Image credits: Snap Inc.