Man Pranks Gas Station with Giant Advertising Photo of Himself

Author and motivational speaker Kyle Scheele recently used his Photoshop skills and creativity to pull off a humorous prank on a gas station convenience store.

It all started when Scheele came across a cardboard cutout of rapper Post Malone in a convenience store. He asked an employee whether he could have the cutout after they were done with it.

“Man, I don’t even know where that stuff comes from,” the employee told Scheele. “It just shows up. Vendors bring it and then it just disappears one day. […] Corporate handles all of that.”

Upon learning this, Scheele immediately saw an opportunity for a prank.

“As soon as he said that, I immediately knew, ‘I’m going to make a cardboard cutout of myself and then I’m going to put it inside a gas station’,” Scheele says.

The first step was visiting a photographer friend’s studio for a portrait shoot featuring a pizza guitar.

A man posing for a photo shoo with a pizza guitar

“I figured the more official this looks the less likely they’ll be to take it down,” Scheele says, “so I decided to add a dramatic backdrop.”

And to complete the look of the “ad,” he added text that reads: THE KYLE SCHEELE MEAL.

A design for an advertisement in Photoshop

Another of Scheele’s friends works at a business that has a huge printer, so Scheele asked for a favor and had a giant print made. The portrait was scaled to be life-size, so the whole advertisement ended up being quite tall.

A man standing next to a giant cardboard cutout of himself

The advertisement was too big to fit in Scheele’s truck bed, so he had to rent a U-Haul to transport it to the unsuspecting Kum & Go gas station convenience store.

No one batted an eye during the installation of the new “advertisement.” Another customer held the door open for Scheele as he walked in, and a cashier thanked him for dropping it off.

Customers entering the store are now greeted right away by a gigantic advertisement that looks right at home.

A giant cardboard cutout placed in a gas station as a prank

Scheele’s prank video has over 10 million views on TikTok now, and even Kum & Go has given its stamp of approval for the lighthearted prank.

A comment on a TikTok video by the gas station chain Kum & Go

The Adobe and Photoshop TikTok accounts also joined in on the joke.

A comment left in a TikTok video by Adobe

A comment left in a TikTok video by Photoshop

You can watch Scheele’s full behind-the-scenes of this prank in this 3-minute video:

@kylescheele Some friends try to get you into an MLM, I try to get you into an RHC (reverse heist crew) #heist #cardboardcutout ♬ original sound – kylescheele

You can find more of Scheele’s work on his website and TikTok.

Update on 1/3/22: Scheele has admitted that this stunt was actually pulled in collaboration with Kum & Go, so while the store’s employees and customers were indeed pranked by the giant photo, it was an idea for a viral marketing campaign.

Image credits: Video and still frames by Kyle Scheele and used with permission