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This Camera Strap Snaps to Backpack Straps to Relieve Neck Strain

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SNAPSNAP is a new camera strap design that works with a backpack in order to counterbalance the weight of your camera and reduce the strain on your neck — perfect for travelers who want to keep their heavy camera at the ready for long periods of time.

The design has two components: magnetic clips that can be attached to most backpacks on the market, and a special heavy-duty strap that easily attaches to the clips with the help of magnetism.

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While you’re shooting, your camera dangles from your neck on the strap, giving you full freedom of motion.

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When you want to put your camera “away” and carry it for a longer period of time, you simply move the magnets on the strap up to the clips on your backpack — your strap and clips will snap together, holding your camera up and taking the weight off your neck completely.

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The strap disengages from the clips quickly and easily.

Here’s a video of the strap in action:

SNAPSNAP says that its product design has been chosen as a winner of the prestigious Red Dot Awards this year. The company is aiming to launch a Kickstarter campaign for the strap in mid-October 2016, with the goal of bringing the product to market later on with a price tag of about $79.

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