Michael Wolff on Seeing Creatively

Admittedly, Michael Wolff is not a photographer, but this six minute Intel Visual Life documentary is still worth watching for any and all creative types — especially photographers. Our favorite part is his ellaboration on the muscles of “seeing” and creativity: curiosity (or questioning), appreciation (or noticing) and, lastly, imagination. He explains each so beautifully; and as a bonus, if you’re interested in branding and design, there’s few people better suited to tell you about it than Mr. Wolff.