Compare Camera Gear with FindTheBest

FindTheBest is the latest startup founded by Kevin O’Connor, the guy who started the online ad company DoubleClick and sold it to Google for over $3 billion. It’s a human-powered comparison engine consisting of “comparison apps” in which various things of the same category are compared side by side with comparison points specific to that category. For example, the camera lenses comparison app allows you to browse lenses from a number of manufacturers, filtering and ordering them by things such as focal length, minimum aperture, and weight.

The site needs to gain a lot more traction before other photography-related apps turn up (e.g. tripods, photo labs, etc…), but the site could potentially be very useful for browsing camera gear and other photography-related categories in the future.