Watermarks are a popular way of “signing” photographs and deterring theft, but having a giant logo overlaid on your images can ruin the viewing experience. Photographer Klaus Herrmann has one solution: integrated watermarks. He writes,
[Watermarking] seems to be a viable way of protecting your images from online theft, but a watermark can ruin a photo if placed carelessly. Indeed, with a semi-transparent giant piece of text (and maybe Comic Sans as a font) written straight across the image, many people won’t bother looking at the image for more than a second. I have been applying watermarks (or, to be more precise, signatures) to my images for some time now, but I use a different philosophy by making it an integral part of each image, almost as if it was there in the original scene.
He has written up a tutorial on how you can make your watermark look like part of your photo. It’s a pretty time-intensive process, but could be useful for sharing fine-art photography online.
Creative Watermarking – How to Integrate Your Signature into Your Photos [Farbspiel Photography]
Image credit: Photograph by Klaus Herrmann