Photographer duo Joachim Guanzon and Marden Blake (AKA aesonica) created this short behind-the-scenes video showing how they recently shot and Photoshopped an Audi A4 photo for a print advertisement. You can read a longer how-to over on the aesonica website:
The goal is to make it look as if you had 20+ lights, grids, flags and reflectors to shoot your project. There is nothing better than hearing someone ask how many lights were needed to create your shot and revealing that you used only one. The trick is by doing something that could realistically be done with enough equipment and lighting skill, with only one light.
On the other hand, if you get too carried away, there is nothing worse than someone asking if you used Photomatix to compile your HDR garbage shot followed by “My 13 year-old has that program too!”
In this social media age, companies are constantly dreaming up all kinds of random ideas for demonstrating the benefits of their products, and hoping that the videos will go viral (an example would be this bulletproof glass CEO that literally stood behind his product). A couple of years ago, Phase One wanted to demonstrate the durability of its digital backs for medium format cameras, so they came up with the “African Elephant Durability Test.” The test proved conclusively that if you’re going into environments where elephants might be looking to stomp on your camera, don’t bring along your $14,000+ Hasselblad back — bring a Phase One back instead!
Camera review sites should start subjecting the latest DSLRs to this test. It’d certainly be an interesting addition to camera reviews.
In 1986, Texaco’s gas stations ran a promotion where you received free Fujifilm film every time you filled up with at least 25 liters of gas. That’s neat and all, but my question is: where can you buy that awesome photo-snappin’ car?
Freelance videographer Dave Wallace made this creative stop-motion video for ClickPixx using 2335 printed photos. By patiently swapping the photos in and out of 10 picture frames arranged on a wall, Wallace managed to create a stop-motion video within a stop-motion video. You can also find a behind-the-scenes video here to see how it was made.
Wedding photographer Kirk Mastin hired Shep Films to create this stunning promo that really conveys his passion for the art. It’s pretty inspirational, even if shooting weddings isn’t your thing. How can you pass up hiring the guy after watching this?
It’s not a microscope stop-motion animation, but this stop-motion ad Kia created for its 2012 Picanto is pretty incredible. Over the course of 25 days and nights, they used 1200 bottles of nail polish to paint 900 individual fake fingernails. Each nail took a whopping 2 hours to paint.