French photographers organization Union des Photographes Professionnels (UPP) launched a controversial new advertising campaign this week, speaking out against the use of photographs without proper permission and/or payment. The ad reads: “Each day, a photographer’s work is used without his consent”. A spokesperson for UPP states,
It’s obvious that professional photographers are not being listened to. So, for the first time, we’re speaking to the photographic community with an image. We hope to raise awareness among the public, as well as the media and the government, about photographers’ problems. Each day, photographers are faced with decreasing rates. They are forced to compete against image libraries that are offering vile prices. These practices are infringing on photographers’ moral rights.
In a blog post, the organization adds, “Each day, photographers risk their lives to allow us to stay informed. And each day, photographers continue to be dealt with as if they weren’t producing anything. [...] With this image, we want to show the violent and disrespectful economic reality that photographers have to deal with.”
Japan-based art collective NAM shot this series of advertisements showing gravity-defying chocolate confections. What’s interesting about the concept is that they decided to do everything without digital trickery, opting instead to hang the various foods from thin strings. Read more…
For a recent advertising campaign to bring attention to its hydrogen-powered cars, Mercedes-Benz decided to make a car “invisible” by creating a novel cloaking device using LEDs and a Canon 5D Mark II. One side of the car was covered with several mats of LEDs that display what the DSLR sees on the other side.
Here’s something that’ll blow your mind (sorry that it’s an ad): stare at the colored dots on this girl’s nose for 30 seconds, then quickly look at a white wall or ceiling (or anything pure white) and start blinking rapidly. Congratulations, you just processed a negative with your brain!
Back in May 2011, Canadian camera shop The Camera Store released a humorous advertisement that quickly went viral, amassing millions of views. Here’s the sequel to that video, showing another violent engagement between two groups of well trained photographers.
There might be a giant corporate scandal hovering over its head, but that’s not stopping Olympus from planning big things for its digital camera lineup. The company has placed a giant full page advertisement in Amateur Photographer magazine with the headline “OH MY GOODNESS!”. 43 Rumors is reporting that the company will be announcing a new Micro Four Thirds camera around February 8th that’s part of the 40-year-old OM camera lineup — in other words, a digital mirrorless camera that’s beautifully retro-styled. A trademark application filed on January 3rd indicates that camera will be called the Olympus OM-D (D as in digital). Watch out Fujifilm: Olympus is coming for you!
As newspapers and magazines struggle to keep eyeballs from turning to the free world of the Web, more and more blogs are rising up to fill the niches once dominated by print. Despite the changing landscape, magazines are still able to command high advertising rates that blogs can’t match (yet). Wanting to find out whether magazines or blogs provided the best bang of each advertising buck, photographer Trey Ratcliff recently spent $26,000 placing ads in three major photography magazines, comparing the results to his online affiliate ad returns. His conclusion?
If I was consulting for one of these product companies that puts significant funds into magazine advertising, I would challenge them to try something new for six months: Try taking 50% of that money and put it into several hundred blogs, podcasts and review sites and measure the results. Cut the worst performers and find new ones.
Only one of the three magazines actually made Ratcliff money (the other two lost over ten thousand dollars) — the one that included an online ad rotation as part of the package.