Here’s something that’ll blow your mind (sorry that it’s an ad): stare at the colored dots on this girl’s nose for 30 seconds, then quickly look at a white wall or ceiling (or anything pure white) and start blinking rapidly. Congratulations, you just processed a negative with your brain!
Back in May 2011, Canadian camera shop The Camera Store released a humorous advertisement that quickly went viral, amassing millions of views. Here’s the sequel to that video, showing another violent engagement between two groups of well trained photographers.
There might be a giant corporate scandal hovering over its head, but that’s not stopping Olympus from planning big things for its digital camera lineup. The company has placed a giant full page advertisement in Amateur Photographer magazine with the headline “OH MY GOODNESS!”. 43 Rumors is reporting that the company will be announcing a new Micro Four Thirds camera around February 8th that’s part of the 40-year-old OM camera lineup — in other words, a digital mirrorless camera that’s beautifully retro-styled. A trademark application filed on January 3rd indicates that camera will be called the Olympus OM-D (D as in digital). Watch out Fujifilm: Olympus is coming for you!
As newspapers and magazines struggle to keep eyeballs from turning to the free world of the Web, more and more blogs are rising up to fill the niches once dominated by print. Despite the changing landscape, magazines are still able to command high advertising rates that blogs can’t match (yet). Wanting to find out whether magazines or blogs provided the best bang of each advertising buck, photographer Trey Ratcliff recently spent $26,000 placing ads in three major photography magazines, comparing the results to his online affiliate ad returns. His conclusion?
If I was consulting for one of these product companies that puts significant funds into magazine advertising, I would challenge them to try something new for six months: Try taking 50% of that money and put it into several hundred blogs, podcasts and review sites and measure the results. Cut the worst performers and find new ones.
Only one of the three magazines actually made Ratcliff money (the other two lost over ten thousand dollars) — the one that included an online ad rotation as part of the package.
Japanese camera ads are sometimes very different from those you might see in the US. We’re still trying to figure out whether this is a commercial for the Fujifilm X10 or a trailer for an upcoming horror movie…
Award winning Korean photo studio Indylab shot this award winning advertisement without the aid of computer generated imagery. Instead, they manually tossed and photographed phones one at a time, and then composited all the images afterward. Read more…
Here’s a “2 minute love story” Canon commercial that aired in Thailand. In other parts of the world, this would probably be categorized as a “thriller” rather than a “romance”. The comments for the video on YouTube are dominated with the words “creepy” and “stalker”.
Photographer duo Joachim Guanzon and Marden Blake (AKA aesonica) created this short behind-the-scenes video showing how they recently shot and Photoshopped an Audi A4 photo for a print advertisement. You can read a longer how-to over on the aesonica website:
The goal is to make it look as if you had 20+ lights, grids, flags and reflectors to shoot your project. There is nothing better than hearing someone ask how many lights were needed to create your shot and revealing that you used only one. The trick is by doing something that could realistically be done with enough equipment and lighting skill, with only one light.
On the other hand, if you get too carried away, there is nothing worse than someone asking if you used Photomatix to compile your HDR garbage shot followed by “My 13 year-old has that program too!”