swivelCard: A Shape-Shifting USB Business Card That Lets You Share Your Photo Portfolio in Style


Looking for a slick and unique way to share your contact info and photo portfolio with prospective clients? Check out the swivelCard, a transforming business card that doubles as a USB drive when you fold it a certain way.


The swivelCard isn’t just a bulky plastic card that has ordinary USB components built in. The company calls it a “smart business card”: it’s the result of a special patented technique that allows ordinary paper to be used as a USB drive.




Each card has a unique ID that points to a particular webpage on the Internet — your online portfolio, Dropbox account, or social media pages, for example.

A built-in analytics system allows you to keep track of when and where your cards are being viewed, down to individual cards. Want to see whether a particular person plugged in the card? Just look it up by card ID.

You can even make changes to the destination recipients are taken to after the cards are given out. For example, you can direct prospective clients to your online portfolio when you first meet them. Later on, after you’re hired, you can use the same card to direct them to online proofs.

The company is currently accepting preorders over on Kickstarter, where the campaign has already exceeded its $10,000 funding goal. Here’s the promo video:

Each swivelCard set contains 200 cards (of one of 8 premade designs), and can be reserved with a contribution of $259.



Want a custom design? You’ll need to shell out $419+ for that.

In addition to the standard card, the company will also be releasing a smaller one called the swivelCard Mini. These have the same functionality as its older brother, but they come with a more compact form factor and feature adhesive that allows you to stick them to surfaces.



swivelCard aims to begin shipping out cards to supporters sometime in October 2014.

(via Kickstarter via Gizmodo)

  • HibikiRush

    Or someone can just go on your website.

  • Mauricio Matos

    Indeed. It’s another solution waiting for a problem. Cute idea but…what’s easier (and cheaper)? Fold that thing and insert it in the USB port or type a URL?

  • Michael Zhang

    I think one of the big sells they’re going for is the ability to follow up with the cards you hand out. You can see which ones have been accessed and when they were accessed.

    You can also change the destination after the cards are handed out. One day your client sees your portfolio. Later on, you direct them to proofs if you want :)

  • Mauricio Matos

    True…although…regarding the “target destination”, you can do that redirecting a URL as well. Tracking which cards are used might be useful for some people, yes.

  • Chang

    So cool. Also, I’m certain the CIA and NSA are looking at things like this.

  • MarvinB7

    I met this guy at a convention a couple of years ago. The product was in infancy then, and I was still impressed. I also find it useful because my long-term clients never could remember my website url, so why should I expect a prospective NEW client to remember it. Business card plus intrigue factor plus ease of access. Win. Win. Win.

  • Brandon Chin

    True, someone can just type in a URL, but this has a “wow factor.” Unique business cards make a great impression, and hence make you memorable and stand out. This will most certainly do that.

  • Erik Lauri Kulo

    I just can’t see how anyone could be arsed to even try and understand how this works. It’s a gimmick, if anything. So honestly, an URL is best.

  • Rob Hall

    I feel like there may be some benefit to using this over a traditional card with url, because where a business card may get stuffed away, the average person is really going to want to try this one out. I believe the intrigue would lead it to much higher conversion of someone checking your work out.

  • Tim Gander

    Probably better for social and wedding photographers since many of my corporate clients have restrictive IT practices which preclude the plugging in of any device which has originated from outside of the organisation. This doesn’t apply to all of them, but if I was handing these cards out or using them for a mail-out promotion, I’d need to know I wasn’t just sending out something people couldn’t use. Especially as they’re not cheap.

    As for using it to track who plugs it in and when, if people know this kind of tracking is going on it might be a little off-putting to some. Just a thought…

  • OtterMatt

    There’s more power in being remembered than simply being available. There’s no doubt that getting handed one of these would stick in your mind. How many business cards with URLs have you gotten and promptly forgotten about without ever looking up the web site?

  • OtterMatt

    It’s no different than what Google Analytics is doing already anyway, only this specifically tracks how effective your marketing is instead of all traffic lumped together.
    Also, this probably isn’t intended for corporate clientele. Those are generally a more captive audience where impressing individuals doesn’t have as much weight. These are more in line with people who need to make sales on an individual basis.

  • OtterMatt

    Yeah, but what /aren’t/ they looking at these days?

  • Alan Klughammer

    I agree, Most computer savvy people will not blindly plug a strange USB into their computer. I think a cheap usb stick with your name on it would make more of an impact.
    Also remember that many people will look up a website on their smartphone or tablet. This doesn’t help that at all…

  • David Addams

    The cards have a QR code on the back for smartphones, plus they can be connected to using wifi.

  • Elgin Reigner

    I see this having large potential. I can understand the IT restrictions, as I work in the field. The future is smart phones, the card has a QR code and can be read by wifi. The card is more expensive than a normal business card, but it’s cheaper than a promotional USB flash drive. Which, as you stated, would be restricted by most IT departments. A potential client would remember your card, business name over others much easier just by standing out.

  • AliNoorani

    aren’t QR codes made exactly for this purpose?

  • Peter “Pots”

    That does mean that you should have a great business card so that you motivate them to “plug” it in!

  • AR

    How to expect them to remember it?? Does it vanish off your business card after a time?

  • AR

    Yup – and they don’t cost an arm and a leg.

  • blackcatman

    Can’t do that in a plane which is when I do most of my catching up…. Not everywhere has internet access. Especially outside the USA.

  • MarvinB7

    It’s just value add. Don’t argue for the sake of arguing. It makes you look just some idiot on the internet.