We’re not entirely sure what Sony was trying to do with this video, but we find ourselves sort of entranced by it. In two minutes, it captures the design and assembly process behind the company’s interesting QX100 lens camera, giving us a glimpse at the inner workings of the smartphone photography add-on.
[The video] serve[s] as a countdown clock in anticipation of what [is] to come. An idea can start from a single line and from there, it grows, changes and expands until it’s made real. In this case, it’s Sony’s QX100 lens-style camera coming to life.
(via 1001 Noisy Cameras)