PetaPixel

1996 is a Perfume Based On a Photograph and Created by Photographers

photoperfume

Here’s an intriguing new potential revenue stream for photographers: turn a favorite shot into a signature fragrance.

That’s what Dutch fashion photographers Inez van Lamsweerde and Vinoodh Matadin — known for their work for major design houses and magazines — are doing with their portrait “Kirsten, 1996.”

Van Lamsweerde explained that he and Matadin had done a lot of photo shoots for perfume ads together, and thought it would be fun to turn the process around by developing a scent around a particular photograph.

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“We are always on the other side of the coin when we shoot fragrance campaigns, where the design of the bottle, the name, the scent, etc. have all been decided upon already,” he says on the Barneys department store blog. “We always said that we’d love to create a scent in reverse, so it was based on our image Kirsten, 1996.

The new perfume — created to the photographers’ specifications by Byredo — is called “1996,” and comes in a box adorned with the image that inspired it. It is said to carry notes of juniper, leather, violet and patchouli and retails for $175 per 50ml bottle.

Here’s hoping this becomes a trend. Imagine a men’s fragrance based on any of Arthur Fellig’s (aka. Weegee) classic crime scene photos. An earthy eau du cologne inspired by Dorothea Lange’s “Migrant Mother.” Or distilled water repackaged as the scent equivalent of Andreas Gursky’s “Rhine II.”

(via Pop Photo)


Image credits: Photographs by Byredo and Inez & Vinoodh

 


 
 
  • Burnin Biomass

    A photographer created scent should have the overtones of a new canister
    of Velvia being opened, fixer, and small hint of a Polaroid pack.

  • tyrohne

    maybe a whiff of salted tears for that corrupt SD card, accidentally exposed roll on the ‘shot of a lifetime’…

  • Dizono

    @TS: Van Lamsweerde is a female ;)

  • pgb0517

    Soon we’ll hear from the perfume industry: “Just because they can take pictures of our bottles, they think that makes them perfumers? Going into business with a cheap perfumery kit you got for Christmas does not make you a professional!” Someone will register the “youarenotaperfumemaker” domain and post frightening examples of bad perfume. Craigslist perfumers will proliferate. Facebook pages will sprout with names like “Memorable Scents by Sally’s Professional Perfumes.” It’s gonna be a riot.

  • pgb0517

    Soon we’ll hear from the perfume industry: “Just because they can take pictures of our bottles, they think that makes them perfumers? Going into business with a cheap perfumery kit you got for Christmas does not make you a professional!” Someone will register the “youarenotaperfumemaker” domain and post frightening examples of bad perfume. Craigslist perfumers will proliferate. Facebook pages will sprout with names like “Memorable Scents by Sally’s Professional Perfumes.” It’s gonna be a riot.

  • Bobby

    What a bunch of whores. Send them back to the kitchen, ket them cook me a meal based on a picture.

  • eklass2

    I bought a perfume called 1996 sometime around 1996. I never got more compliments in my entire life when I wore this perfume. Since then I have not been able to find it again. Any help please kindly contact me. I guess it was made in the french speaking part of the netherlands.