Photography on Fire: A Trash the Dress Shoot Done with Real Flames


Most portrait/wedding photographers are familiar with “Trash the Dress” sessions. A client, dressed in a gorgeous formal gown is photographed in a location in a less than elegant outdoor location, one usually involving water, and in the process the dress becomes “trashed.” It’s a fun juxtaposition and it’s been popular for some time, but water and mud are one thing…

FIRE is another.

A video surfaced on Facebook today and it’s making the rounds. It features a beautiful woman on the beach dressed in what looks to be a wedding gown. As she stands with her back to the photographer, an assistant douses her in a liquid and then SETS FIRE to her dress. As the flames engulf her, she runs into the ocean, leaving the assistant to extinguish the flames still left on the beach:

I love pushing the envelope of creativity, but we might have pushed it over the edge on this one. What say you?

Image credits: Photograph and video by White Studio Photography

  • Art

    That is unfathomably stupid.

  • Madeleine

    Pollution of ocean!!!

  • Tavis Dunn

    The whole trash the dress thing is profoundly stupid in the first place.

  • John Milleker

    So what propellant were they pouring into the ocean?

  • lololalallll

    I’m not sure what’s up with the paint all over here but yes, this is supremely dangerous.

  • Guilherme Costa


  • Jim

    I can see this catching on i. Band photography any minute now.

  • Joel

    What a rip off! Try googling John Michael Cooper, “Joan of Arc”

  • Nathaniel Dodson

    Just no.

  • Jeffmckphoto

    Who is responsible when she gets seriously burned? I have to agree: serious stupidity going on here.

  • Dick Fabulous

    One could take it as symbolically saying, I’ll never need a wedding dress again which in this era is pretty silly. Nothing joyous about being a burn victim though.

  • Dick Fabulous

    He is. Little good that will do her for her pain, suffering, and permanent disfigurement. Such a bad idea, its amazing there’s a video of someone doing it.

  • Snooks

    Yes, but he Photoshopped it. Which is safer and makes more sense, honestly.

  • perspective

    Hilarious that people can get so indignant about some propellant and burnt silk in the ocean, when companies dump millions of gallons of toxins in the water system daily.

  • Elliot

    Nobody got hurt…great picture. I think it’s pretty creative and amazing.

  • harumph

    So stupid and irresponsible.

  • Dynatnt1

    Darwin Award for sure.

  • Scott

    Um, this is what composites are for.

  • Ivor Wilson

    Dumb, beyond belief. Luck is the one and only thing that made this a topical piece rather than a tragic headline.

  • 1320photography

    This is taking getting it right in the camera to a whole new level!!

  • R. DeVille

    So what? We have to wait till we see companies dump millions of gallons of toxins in the water system to complain?

  • zdroberts

    Can we be pissed off about both?

  • vycka

    Haters always gona hate :) Have a good day :)

  • Ari

    everyone needs to relax. So many sensitive people here. They obviously both agreed to the risks and dangers and decided to go with it which resulted in a unique image. If you think its dangerous then don’t do it.

  • Ivor Wilson

    No hate here, just observation.

  • Vin Weathermon

    Judging from the finished product, I think they actually had to do it more than once. I am not seeing anything close to that pose in the video…but either way it is unique and nowadays that is all professionals can do…I doubt if his insurance company is aware of this though.

  • fcumick

    The fact that skillful photoshop application could do the job equally well, I’d say it was a no-brainer really. I suppose that kind of defeats the object if the dress needs to be trashed in such a way – but is it worth the risk of the bride being permanently disfigured or killed?

  • ChantelleMoore

    Looks less like trash the dress and more like “burn the bride”!

  • Lynda Bowyer

    Ridiculously stupid. I can only hope that which ever maniac photographer who decides to do this sort of stuff has enough indemnity and liability insurance to cover the event ten-fold else his/her backside will be languishing in prison if it all goes wrong…

  • Eugene Chok

    since most modern dresses are large % plastic… this is super stupid

  • Bill

    Don’t let Alicia Keys or her people see this video, unless by some long shot they got permission to use her song in the video.
    The song it so fitting though.

    Obviously the video does not show the view from who took the photo(s).
    I can see many others trying to pull this off and burning the brides for generations to come.
    I like the final outcome, edgy and risky, but nice.

  • Indy

    What an absolute waste of time, money and effort.

  • Freddy

    Stunt people use protective gel and other safety features for shoots like this to avoid burns. What was used in this situation to prevent 3rd degree burns?

  • arik

    People i’m from white studio and i think that you took it too far, we were very careful
    And in the and every thing was fine and the bride is ok
    And about the pollution of the ocean, we washed it in the and.( i can’t belive that some people will always have some thing to say)



  • Pete
  • Jenny

    “no one got hurt” –Not for a lack of trying. That is incredibly stupid.

  • perspective

    Shouldn’t by that logic people be just as, if not more, pissed at themselves for driving a car to work than a squirt of lighter fluid in the ocean? Get over yourselves.

  • Lee

    Way too far!!!!!!!!

  • Ivor Wilson

    Sorry Mary Ann, could you repeat that? I couldn’t quite hear it the first time.

  • Brian MacLochlainn

    call me strange but what would be wrong with such things donating the dress to a second hand store / charity or even worse, my Grandmothers wedding dress was remade into a christening robe and has now been used for 4 generations (1 wedding, 3 sets of Christenings), I believe the dress has been used in excess of 50 times at this point, and I am sure as christening go and naming ceremonies take over it may get another 50 uses. To me that seems a bit cooler than trashing the dress.

  • piccolo

    This is so unprofessional… they could have asked a pyrotechnician, so that a) there wouldn’t be fuel in the ocean and b) the “bride” would not have to run into the water…