Latte art is something that’s often the subject of photographs, but have you ever seen an latte artwork that is a photograph?
A coffee business over in Taiwan recently came up with the idea of providing a unique product to customers by having photographs of their faces printed directly onto the foam of the coffee they’re ordering!
The whole thing was dreamed up by Let’s Cafe, a line of coffee vending kiosks in the FamilyMart chain of convenience stores. Wanting to generate some buzz about their brand, Let’s Cafe came up with a way to have their special coffee machines print customer faces onto lattes.
The system works like this: when a customer is ordering a latte, they can choose to take a selfie of themselves using a smartphone and then send the photo to the machine. The machine then takes the photograph and recreates it onto the coffee’s foam using a brown edible powder. When the coffee pops out of the machine, voila! Your face on foam!
Here are some customer photos next to the latte artworks they were turned into:
According to Let’s Cafe, the new feature was quite a success, and the brand got a good deal of publicity through traditional and social media:
Here’s a video that tells the story of the photo latte art: