We Forget Everything: A Film About the Preciousness of Photography

Here’s a great short film written and directed by Mumbai-based photographer Martin Prihoda that pays a touching tribute to photography. As he explains it, this short amounts to a “love letter to Bombay and to the good old ‘film’ days.”

Up until five years ago, Prihoda was based out of Vancouver, but at some point he decided to break through the barriers of his comfort zone, leave what he knew behind, and relocate to Mumbai (or, as he often calls it, Bombay).


In a recent interview with David Hobby of Strobist, he explains how the move has affected him, and his motivation behind picking up and leaving it all behind:

I’m much more comfortable dealing with larger crews and delegating. I’m also much more at ease walking into an agency and showing my work or presenting my thoughts at a pre-production meeting or even just sitting and discussing ideas with the editor or art director of a magazine.

I feel as though Mumbai threw me into the big leagues with real players and real budgets. I suppose the most important thing for me is that I answered my ‘what if’ questions: what if I moved out of my comfort zone and went somewhere crazy and tested my skills, would I succeed?


The film pays tribute to those things that have shaped his life most dramatically: Mumbai and photography. There’s a joy and a preciousness that he captures in the short that it’s easy to lose sight of in hustle and bustle of the so-called ‘rat race.’ On some level, videos like this are here to remind us.

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  • William

    That was a nice Minolta commercial

  • I am this!

    By creating such a beautifull video like that, isn’t it stateing that video is better than photography for captureing memories? And that “we don’t forget everything” we just video and uploaded it? – As it has captured the narrative of the wonans journey, as well as the people, places and time?

  • Jim

    Damn, that looks like a X-370! My first camera!

  • Manwithacamera

    Beautiful girl :)

  • Stanco55

    Uhhmm… nice and well done and all- and I do love film. But my main take away was rich girl hipster goes slummin’ for the day…

  • Mantis

    Every time you misuse the word “hipster”, Jesus kills a puppy.

  • dslrvideostudio

    It’s always to good to look back and think about why we photograph and what compels us to do so.

  • Robert Pilla

    why is everything so yellow? Is it the curry in the air?

  • Robert Pilla

    Retro hippies are the new Hipster.

  • Stanco55

    Every time you overuse the puppy thing- Jesus slaughters a litter.

  • Robert Pilla

    I always knew Jesus was a sadistic git.

  • Robert

    Only the hipsters, who do not know what a pain in the ass analog photography was, glorify it today.

  • Graftonian

    That film is about much more than photography. Thank you.

  • Keith Dotson

    Then she flew back to the States and had her film ruined by X-ray machines at security