Olympus Shifting Focus Away From P&S Cameras, Kills Off Budget Lineup


Shoppers will soon have a tough time trying to pick up a cheap Olympus point-and-shoot compact camera. The company has said it is planning to do away with its V lineup of low-cost compact cameras, priced just under $200 at various retailers.

The move comes as the company anticipates a steep decline in its camera business, with forecasted digital camera sales this fiscal year expected to be about 2.7 million units, down from 5.1 million units last year. Olympus president Hiroyuki Sasa has put the financial loss from its camera business at about $225 million.


The company is instead focusing on attempting to turning a profit with the sale of their higher-end mirrorless cameras with interchangeable lenses. In preparation, Olympus has already begun restructuring its manufacturing system – bringing five factory locations to just two sites in Vietnam and China.

In doing so, the company will also be cutting spending in their research and development departments, thanks to fewer camera model offerings. As a result, they’ll be reducing the amount of staff in its camera business by 30 percent by March 2014.

Selling affordable compact cameras has become increasingly difficult in a world where camera phones are virtually everywhere. Not surprisingly, more and more users are finding the camera right on their mobile phones more than sufficient for their personal needs.

(via Wall Street Journal via Twice)

  • YouDidntDidYou

    It’s the right thing to do, get the pain out of the way now for a better future.Woe be tide any camera company that stays in the point and shoot market….

  • Sky

    Well, their sales of cheap P&S was so tragic that no wonder they dumped it.

  • Chetan Crasta

    They brought this onto themselves. Those 16 megapixel cameras are almost useless anywhere other than outdoors in bright sunlight.
    Make a 4 megapixel compact camera with pixels the size of those on a Nex-7 sensor and watch the sales soar!

  • Anning Bretton

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  • alexP

    i dont understand? why is the 16 MP cam terrible for indoors/low light?

  • Norshan Nusi

    Their cheap lineups are crap. Its just…wayyy too noisy!~ Pen series however is great. And Yes OM-D is extremely good…..

  • Norshan Nusi

    The higher the megapixel, the smaller the sensor size, the noisier its high ISO noise.

  • Chetan Crasta

    The more pixels on a sensor, the smaller the pixels become. This lowers the dynamic range (more blown out highlights).
    The more pixels on a sensor, the more space is taken up by non-light sensitive areas (connecting wires and other circuitry).

  • John

    Intelligent move indeed now when smartphone cameras is taking over this market, if anything in that range at all, they should instead try to sell/licence out optics/technology to the smartphone platform manufacturers…