Black Internet Users Use Instagram More Than White People, Study Finds


The Pew Internet & American Life Project released the results of a survey this week that sheds light on social media use among Americans. One of the networks they asked participants about was Instagram.

After surveying 1,802 Internet users in late 2012, the study found that 13% of Internet users use the mobile photo sharing service. It also found that the service is “especially appealing” to “Adults ages 18-29, African-Americans, Latinos, women, [and] urban residents.”

The report states,

Thirteen percent of internet users are taking and sharing pictures with Instagram. Women are more likely than men to use the site, as are those under 50. African-Americans and Hispanics are more likely than whites to use Instagram, along with urban residents.

The chart above shows the percentage of Instagram snappers among people of various demographics.

So if we were to simply take the highest percentages from each group (which isn’t how this data should be read), we might conclude that the most common Instagram user is a young African-American woman who has done some college and is making between minimum wage and twice the minimum wage. Oh, and they live in the big city.

The Demographics of Social Media Users — 2012 [Pew Internet via Betabeat]

  • Tommy Sar

    Where the Asian people at, huh?

    v(^0^ ;)

  • Lubyanka

    To me, data from 1802 members of a group of billions, reveals only the Pew Internet & American Life Project members’ probable ability to conduct surveys with any statistical validity.

  • bob cooley

    Technically a sample of 1000 people is generally accepted as a large enough sample to make valid assumtions – the problem here are the other vectors:
    – How was the survey conducted? (on a website, random emails, etc)

    – were the sample surveyed a comparable demographic to the general population?

    – if it was on a website, was that site representative of the same demographic measures,

    etc. etc. etc.

  • bob cooley

    Mostly in Asia, with some concentrations in New York and California – couldn’t resist…. (my Filipino GF is about to punch me right now)

  • Tommy Sar

    Asian girls don’t punch. They pinch. Hard.

  • bob cooley

    lol – mine definitely punches.

  • Tommy Sar

    I don’t know if that’s better or worse.

  • Nathan Caulford

    1332 white people were surveyed vs 178 black people. Hardly a representative or statistically significant finding. This study SUCKS.

  • Nathan Caulford

    Just look at the n= for whites vs blacks. This is totally invalid “research.”