PetaPixel

Creative Mock Macbook Air Ad Shot with the Canon 5D Mark II

Film student Zach King and his sister made this creative mock commercial for the Macbook Air using a Canon 5D Mark II, some string and a lot of imagination.

Here’s a behind-the-scenes video showing how they went about making the Macbook Air float:

(via Fstoppers)


 
 
  • Anonymous

    I think this would have worked better as a humorous piece. 

  • Aris

    iPad as a paper weight? lol!

  • http://www.ddw.ca DDW Calgary Website Designer

    Great production value. Voiceover needs some work.

  • Doug

    Uh, if this isn’t humorous- what is?

  • Merwen BA

    what is the software to erase the cable ?

  • http://pulse.yahoo.com/_AEA7FIXW3CJQAFEZYHYOAEACKU Thanatham

    Peoples like to play with a big brand, big benefit.

  • Eric Bolton

    Looks like Adobe Premiere Pro.

  • Flgraphics

    clever!

  • http://www.facebook.com/jroalkvam Jostein Roalkvam

    Accurate enough

  • Anonymous

    I’d be leaning toward After Effects but it’s hard to tell because the interfaces are similar

  • postdude

    Looks like they used after effects, and some rotoscoping. Not bad, could have been a little smoother with the floating, and they need learn about audio – its very important in video projects… there’s bad location audio on the interview (use a sep boom mic and field recorder, sync up the audio in post, dont use a camera mounted mic — too much room ambience).  Music loop edits were rough! – tighten up the edit points. But overall a good little project.

  • postdude

    Looks like they used after effects, and some rotoscoping. Not bad, could have been a little smoother with the floating, and they need learn about audio – its very important in video projects… there’s bad location audio on the interview (use a sep boom mic and field recorder, sync up the audio in post, dont use a camera mounted mic — too much room ambience).  Music loop edits were rough! – tighten up the edit points. But overall a good little project.

  • Chico

    useless kids, boring video. 

    Stop thinking you are creative. Cause you are not.
    Just give your time and money to Africa.

  • John

    dude you have a good eye and ear – wish I had you for my project

  • John

    dude you have a good eye and ear – wish I had you for my project

  • Dave

    He says sitting on his ass at home doing nothing.

  • Dkojta

    A link to some of your work then perhaps?