Origin and Evolution of Kodak’s Name and Logo

Ever wonder how George Eastman chose the name “Kodak” for the company he founded?

The letter “K” had been a favorite of Eastman’s, he is quoted as saying, “it seems a strong, incisive sort of letter.” He and his mother devised the name Kodak with an anagram set. He said that there were three principal concepts he used in creating the name: it should be short, one cannot mispronounce it, and it could not resemble anything or be associated with anything but Kodak. [#]

In 1907, Kodak became the first company to integrate its name and look into a symbol, and starting in the 1930’s, Kodak adopted yellow and red as its “trade dress” colors.

  • Dnguyen

    The latest logo is ugly. The two prior to it were the best.

  • Ashley Beolens

    Really interesting, makes you wonder where the other manufacturers get their names from.

  • Lawrence Jorge RS

    I agree… Hey Kodak, hire me!!! I can design a logo much better! ;o)