Polaroid Returns to Instant Film Game Looking Like Fujifilm

Instant film is trying to make a comeback, and Polaroid wants in. Two years after calling it quits on instant film, the company has just announced the Polaroid 300 camera, which uses real self-developing film rather than the printer-in-the-camera thing they’ve been trying lately.

Polaroid’s Creative Director Lady Gaga supposedly helped with the design of this “next generation” Polaroid camera. However, we couldn’t help but notice the camera’s striking resemblance to the Fujifilm Instax Mini 7… How similar are the two cameras? Judge for yourself:

So basically, it looks like the new Polaroid 300 is simply the Fujifilm Instax Mini 7 rebranded. What’s interesting is that you can purchase the Instax Mini 7 for $69 on Amazon, while the new Polaroid camera costs $90. Film is roughly the same price for both cameras, at around $1 an exposure.

Now we know: the Polaroid brand name is worth $21 more than Fujifilm’s on an instant camera.