Choosing the right camera can be one of the hardest decisions you will make and possibly one of the most expensive one too. In the last 3 years, I've gone through over 10 different cameras before finally being happy and content with what I have now.
Since elementary school, I've been told that things had to match. If I wore Sean John pants, then I had to wear a Sean John shirt. If I wore anything Nike, then I had to have the matching shoes to correspond. This was a mindset that I held throughout most of my life.
Olympus has launched a new program called Olympus Rewards that's designed to reward loyal photographers in the United States with special savings.
Marketing and customer loyalty are two powerful things. They can make minor improvements in gadgets seem great, and major advancements to-die-for. In the world of photography, many camera owners feel strong allegiances to the brand they use, fiercely defending it as their own, and even going on the offensive to belittle other photographers who shoot under a different banner. This kind of customer loyalty does strange things to how the "fanboys" perceive the quality of their camera gear.
Sigma made a bold move with its SD1 DSLR camera last month, slashing $6,400 off the camera's list price to drop it from $9,700 to $3,300. The "street" price -- how much the camera is actually priced in stores -- fell from $6,900 to $2,300.
Julio César Assis is a hardcore Canon fan. To show his loyalty to the brand and his allegiance to fellow Canonites, he decided to have the logo tattooed on his bicep.