lifestylephotography

What is Brand Storytelling and Why Does It Matter?

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

How to Tell an Effective Brand Story With Your Photos

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.

John Schell: The Importance of Authenticity in Lifestyle Photos

John Schell is a lifestyle, commercial, editorial and advertising photographer currently based in Los Angeles, California. A New York transplant, he started his photography career after nearly fifteen years of teaching special education at both the middle and high school level.

How I Capture Genuine Moments with Complete Strangers

I’ve got a love/hate relationship with lifestyle photography. Lifestyle photography for me photos that feel like candid moments where a person is looking at you and not your camera. Each photograph feels like the viewer is with them living in the moment with whomever is in the photograph, and I love that.