Instagram to Remove Shopping Tab, Focusing Again on Content Creation
Instagram is poised to remove the shopping tab from Instagram's navigation pane in a shift back towards content creation.
Instagram is poised to remove the shopping tab from Instagram's navigation pane in a shift back towards content creation.
Instagram is making changes to its home screen by adding two new tabs: Reels and Shop. Reels is described as a way to discover "short, fun videos from creators around the world," and the Shop tab is designed to give users faster access to brands and products.
Instagram is officially expanding its Commerce Eligibility Requirements, opening up the Instagram Shopping experience to smaller businesses, including "creators." Photographers with a large enough following could stand to benefit in a bit way.