friedchicken

Photos of KFC Fried Chicken as Fiery Explosions

Here's something that's strange yet creative. KFC Hong Kong wanted to promote its Hot & Spicy fried chicken, so the ad agency Ogilvy & Mather Hong Kong Photoshopped pieces of fried chicken into photos to make them look like fiery explosions and smoke/vapor plumes.

BTS: Creating Pictures of Fried Chicken for the KFC Website

In this article, I will share a behind-the-scenes look at how I created photos of fried chicken for one of the world's most iconic brands: KFC.

My studio had already been shooting nearly all of KFC's print work for more than a year when their in-house creative group first contacted us. Turns out they found us through a Google search, and didn't even realize we had done work for KFC until they saw some of the images on our website.