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Filtered Photos Are 21% More Likely to Be Viewed

Popularized by the likes of Instagram, photo filters are divisive in the world of photography: some people love using and viewing them, while others hate what they've done to the medium. No matter which side of the aisle you find yourself on, one thing is clear: filters can have a big impact these days on how popular your shared images are.

And that effect has now been quantified: it turns out filtered photos are 21% more likely to be viewed online than their original, unprocessed shots.