Given the spread of the novel coronavirus COVID-19, the entire visual arts industry has been turned upside down at best and ground to a halt at worst. But one company decided to try something different, and just launched an ad campaign shot entirely remotely via Facetime.
Billie Weiss is the Senior Manager of Photography for the Boston Red Sox, and this is the time of year when he'd usually be shooting some creative portraits of the players for the marketing department. Can you really shoot creative team portraits from home... over FaceTime? Weiss decided to give it a shot.
If anything good has come out of the current lockdown, it’s the many wonderful ways people have been finding to stay creative. When the coronavirus began to take hold and necessary government instructions rendered my wedding and portrait photography business inoperable, I had to deal with the shock and financial implications of it like any other photographer. It also threw up another challenge: how do we as creatives stay creative?