Photographer Carl Kleiner, the man behind IKEA's beautiful baking recipe and kitchen item photographs, has a delightful new series of images that features things neatly arranged in mid-air instead of on a table. More specifically, each of the shots uses simply trickery to make household objects look like they're floating in a blue room.
IKEA scored a viral advertising hit in 2010 when it released a cookbook with photographs by Carl Kleiner showing the ingredients of each recipe neatly arranged on a table. Now, the Swedish furniture company has teamed up with the photographer and stylist Evelina Kleiner again for a series of photographs showing kitchen items in beautiful arrangements.
IKEA recently created a baking cookbook titled "Hembakat är Bäst" (Homemade is Best) and hired photographer Carl Kleiner to provide images for the recipes. Kleiner shot beautiful photographs of the recipes' ingredients, neatly arranged in geometric patterns by Evelina Bratell.