cameracompanies

The Differing Goals of Different Camera Companies

I hear a lot of chatter about how the decreased volume of camera sales is going to make some camera makers leave the market, or get absorbed by another company, or worse. Most of that speculation is all wrong for one very simple reason: it ignores the goals of the companies.

Camera Companies Need to Be Willing to Cannibalize Themselves

Kodak's fall from grace is an interesting case study that modern day companies can learn from. Even though the world's first digital camera was invented by one of its engineers, the company was unwilling to cannibalize its film business that, at the time, was making money hand over fist. By the time digital cameras started catching on, Kodak had missed the boat.