baitandswitch

Camera gear retailers almost always have legal disclaimers that protect them from major pricing mistakes -- if a $10,000 item is accidentally priced at $10, the order can be cancelled and there's no obligation to honor the order and take a huge financial hit.

But, as one photographer just found out, pricing errors can sometimes hurt quite a bit. He's accusing photo megastore B&H of a "bait and switch" move after a $7,100 mistake involving a Hasselblad camera kit.

Photographer Nasim Mansurov's friend recently ordered Canon 5D Mark II from online camera store AjRichard for just $2,350, but was then called by a sales rep and told that the battery and charger weren't included. The final order came out to $2,629, which included some unneeded accessories and 3-day shipping. When the order finally arrived in 2 weeks, he found that it was a 5D Mark II + 24-120mm kit box with the lens removed.