It wasn’t that the phone hadn’t rung for an entire year, it was that the shoots were always too risky; my urge to be on set was always overruled by my commitment to ensure that making art did not lead to someone contracting COVID.
If there was a theme in automotive advertising photography for 2020, it would be minimalism. This not only applies to aesthetics, but also (and more importantly) to production.
I recently set out to see what collaborating on an automotive campaign would look like when done virtually. In the words of the always colorful Jeremy Clarkson, “How hard could it be?” TL;DR: Not that hard!