arizonastate

Way Beyond the Deadline: Shooting ASU Football’s Ad Campaign

There are deadlines and then there are deadlines… this is the latter.

Arizona State University’s advertising campaign is one that I have now shot for 10 years. It is one that I always use to push the logistical boundaries that I had previously been inflexible towards, for the sake of art and knowledge. Photographing it is a practice in embracing the unknown and evaluating previously conceived notions of what is possible and what is not. This year’s photoshoot existed well within the impossible…