“We wanted to show you that it doesn’t matter what gear you have, where you are, or what you shoot,” Evans writes. “It all comes down to your personal style.
“You can take a completely different photo to someone else even if you have the exact same model, same styling, and same location because it’s up to you as a photographer to create something unique and different.”
Evans used a Canon 6D with a 24-70mm lens, Amdur used a Fujifilm X-T10 with a 56mm f/1.2 lens, and Lategan used a Canon 77D with a 50mm f/1.8 lens.
Each photographer was given 3 minutes to use their own style and vision to create a unique portrait even though they’re photographing the same model, location, and outfit.