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Leica Recreates 35 of the Most Iconic Photos Through History in Brilliant 100th Anniversary Ad

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Editor’s Note: There is one very brief instance of nudity in this ad. Proceed with caution.


The award-winning ad agency behind the moving Leica ad “Soul” from last year have created another masterpiece. It’s called “Leica 100,” and it celebrates 100 years of Leica photography by paying tribute to 35 of the most iconic photographs of all time in an incredibly creative way.

Published by the Leica Gallery Sao Paolo and produced by agency F/Nazca Saatchi & Saatchi, the ad traces a path through some of the most memorable and powerful photographs ever captured, all the while making the case that, while not all were captured with a Leica, all owe something to the Leica.

Admittedly, this might not be a particularly popular assertion with somebody — the tagline of the video is that, while Leica didn’t invent photography, they invented photography — it’s hard to argue with the goosebump-inducing nature of this brilliant piece of advertising.

Below we’ve included a few screenshots of some of the most recognizable photos recreated in the video:

La Jeune Fille a la Fleur by Marc Riboud
La Jeune Fille a la Fleur by Marc Riboud
Execution of Nguyễn Văn Lém by Eddie Adams
Execution of Nguyễn Văn Lém by Eddie Adams
Identical Twins by Diane Arbus
Identical Twins by Diane Arbus
Segregated Water Fountains by Elliott Erwitt
Segregated Water Fountains by Elliott Erwitt
Apollo 11 Astronaut Buzz Aldrin on the Moon by Neil Armstrong/NASA | In the Background: Raising the Flag on Iwo Jima by Joe Rosenthal
Apollo 11 Astronaut Buzz Aldrin on the Moon by Neil Armstrong/NASA | In the Background: Raising the Flag on Iwo Jima by Joe Rosenthal
Migrant Mother by Dorothea Lange
Migrant Mother by Dorothea Lange

Whether or not you agree with the ad’s assertion, the video pays a wonderful tribute to photography as a whole as it weaves its way through some of the most powerful moments ever captured on film.

(via Leica News & Rumors)

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