Walking into Leica's new flagship store in New York City immediately evokes a sense of luxury, and yet, the space still feels welcoming. It's a tricky line to toe, but somehow the shop and gallery pulls it off.
Artist Daniel Arsham has a new exhibition at the Leica Gallery Los Angeles that consists of 25 life-sized Leica camera replicas created out of various geological materials. The sculptures reimagine some of Leica's most famous products as "relics of a time past."
Editor's Note: There is one very brief instance of nudity in this ad. Proceed with caution.
The award-winning ad agency behind the moving Leica ad "Soul" from last year have created another masterpiece. It's called "Leica 100," and it celebrates 100 years of Leica photography by paying tribute to 35 of the most iconic photographs of all time in an incredibly creative way.