We’re having a hard time deciding whether to laugh or cry. Sony has been on top of the innovation game lately, but today’s announcement is a bit silly — they held a special press event to announce a pink version of the NEX-3 mirrorless camera. Earlier in October rumor sites were already reporting the October 12th press event scheduled to “announce a new mirrorless SLR”. Other websites began speculating as to whether or not it would be a new EVIL model to compliment the NEX-3 and NEX-5. Turns out the answer is no. It’s just a pink NEX-3.
The camera will be available in Japan starting November 19th.
Sony has released a new firmware update for the NEX-3 and NEX-5 EVIL cameras that adds 3D Sweep Panorama technology. This is the technology shown in the super-annoying Taylor Swift commercial that invaded YouTube videos, except it’s enhanced to offer 3D viewing.
This is interesting, since traditional stereoscopic 3D photographs require 2 separate lenses to record footage from different perspectives. However, the Sweep Panorama technology works by shooting a burst of frames while having you smoothly pan across a scene, so it looks like Sony is using some fancy processing techniques to figure out perspective from the panning action.
Head on over to the Sony Europe Support site to download the firmware update if you have a NEX camera.
Image credit: SONY NEX-5 by DORONKO
Someone spotted a wild version of Sony’s upcoming EVIL camera, the NEX3, at a pub in Asia recently and anonymous sent the photographs to the blog Sony Alpha Rumors. This comes just a week after an iPhone 4G prototype was found in a California bar, purchased by gadget blog Gizmodo for $5,000, dissected, and published.
The photographs show the camera (labeled NEX-3) with a 16mm f/2.8 “pancake” lens, which supposedly has image stabilization built in to make capturing video smoother. They also reveal an external flash mounted to the camera via a proprietary hot shoe system. Both this camera and its sibling, the NEX-5, are expected to have 14-megapixel Sony ExmorHD sensors, though the NEX-5 reportedly boasts HD-video capability, while the NEX-3 will be limited to 720p.
Sony’s upcoming cameras are meant to challenge the Micro Four Thirds system cameras made by Panasonic and Olympus, which also feature electronic viewfinders and interchangeable lenses (EVIL). The rumor is that Sony will be announcing these cameras officially on May 11th, and that they will be “aggressively priced” compared to Micro Four Thirds systems.
Here’s a tip for those working for companies that make gadgets: leave the prototypes and not-yet-unveiled devices at home when going to drinking establishments.