They say the devil is in the details, and boy is that ever true when it comes to creating an easy-to-navigate photography website. In the video above, The Slanted Lens‘ Jay P Morgan and Adelaide Lawren sit down and talk you through 6 tips that will help you get one of the most important parts of that site squared away: the contact page.
If you think your contact page is unimportant, allow your friendly neighborhood PetaPixel editor to disabuse you of this notion. You can have incredible work, a snappy and easy-to-navigate layout and the most charming About page, but if your contact page is poorly put together (or worse, missing) you’ll be missing out on myriad opportunities.
When a potential client (or the editor of a major photography publication…) has to spend half an hour finding a way to get in touch with you, it’s quite possible they’ll just move on to the next thing on their to-do list — potential job, feature and/or interview… lost.
So don’t shrug this video off. Check it out, jot down a few notes, and make sure that your contact page checks off all of the necessary boxes so your clients never have to move on to their ‘option two.’