PetaPixel

New #AmazonCart Hashtag Brings Gear Shopping to Twitter

For those of you who already have an Amazon camera gear purchasing infatuation, leading to a slim wallet and empty bank account, this may be NSFL (so turn your head away): Amazon has teamed up with social media giant Twitter for a new feature that allows you to now add items to your Amazon cart directly through the social network.

How does it work? It’s quite simple, actually. After linking your Amazon and Twitter accounts, you simply reply to or RT any tweet with an Amazon link in it, add the hashtag #AmazonCart (#AmazonBasket for those outside the US), and whatever the product is will be instantly added to your Amazon cart.

AmazonCartTwtier

As with any other items on Amazon, you can choose to save the items for later or delete them, so don’t worry about it automatically make purchases for you.

How can this be useful to the photography community? Well, all of those other photographers who review, curate, and share gear on their Twitter? You’ll now be able to easily add the items they tweet out to your Amazon cart, saving some time and making sure you purchase exactly what product they’re talking about.

Down the road, it’d be interesting to see if they allow you to add items to specific wish lists, but for now that feature isn’t available. In the meantime, you can head on over to Amazon to read more into how the service works and set up your accounts.

(via TNW via The Verge)


 
  • Andy Austin

    I’m really having a hard time seeing the application for this. For one I very rarely see people tweeting Amazon urls. The second is it is just as easy to click the link and hit add to cart as it is to reply with the hashtag. Plus I would want to click the link anyway first to see things like price, specs, etc.

    I guess it’s just another way to brag about how much gear you have, or will have?

  • http://www.gannonburgett.com Gannon Burgett

    I completely agree with you. Right now it seems a bit useless for many. However, what I could see Twitter doing is creating a “card” of types that automatically includes a photo, specs, and price into a tweet, akin to the changes they’ve made to how they present photos and such. If that happens, it would be far more practical.

  • Andy Austin

    If twitter did a sort of card, then I definitely could see this working. Especially for people selling items. It’s also going to depend on people knowing about #AmazonCart. So it should be interesting to see what they do with it marketing wise.

  • http://www.gannonburgett.com Gannon Burgett

    Definitely. Twitter is such a broad platform that these niche partnerships could really pay off if they can find the right ones. Excited to see how all this pans out.