PetaPixel

Love Sick: An Incredibly Creative Medical-Themed Pre-Wedding Shoot

“Don’t be afraid to be different.” That is the moral of this video. Usually you save the moral for the end, but it is stated, restated and demonstrated so well with this shoot that it’s worth starting the post with. Don’t be afraid to let your creativity break the barriers of the proverbial box and try something different, because you might just stumble onto an idea as unique and creative as “Love Sick” by Simeon Quarrie of Vivida.

“Love Sick” was a pre-wedding shoot that Vivida did for a couple with medical backgrounds, and even though the shoot was incredibly well received, it took Quarrie a year to release the behind the scenes video because he was afraid. Afraid of what? Of those one or two negative comments from people who just don’t get it that can easily spiral out of control.

The straw that finally broke the camel’s back and convinced Quarrie to go ahead and post the BTS video was when his team at Vivida landed a medical video project specifically because of the quality of this shoot.

“The group of doctors and surgeons had seen the images and REMEMBERED them over a year later!” writes Quarrie. “The moment this happened, I decided, I had learnt my lesson. ‘DONT BE AFRAID TO BE DIFFERENT.’ I kinda hope this lesson will resonate.”

Here are the final images (used with permission of course):

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The technical difficulty of this shoot was immense given the ambiance he was going for and the number of lights he was using, so there are a lot of technical tidbits one could glean from the video at the top, but that would miss the greater point.

“The key thing I want you to take away is the experience the couple are having,” explains Quarrie in the video description. “In their words, they could have had images in park or use me to have a once in a lifetime experience.”

His determination to do something extraordinary made for an incredible experience for this couple, a unique set of photos that capture who they are more accurately than that park shoot ever could and, as a big fat bonus, more work for Vivida. It also doesn’t hurt that the BTS video is exceptionally well shot.

To see the whole thing for yourself, check out the video at the top. And once you’re done, don’t forget to head over to Vivida’s website or follow Quarrie on Twitter so you can see more exceptional work.

(via ISO 1200)


Image credits: Photographs by Simeon Quarrie/Vivida and used with permission.


 
 
  • Heisenberg

    Can’t wait to hear how everyone here woulda done it better, yet remain in the shadows and unpublish. LOL

  • SaveTheWorldGetTheGirl

    Technical proficiency aside, in light of the many who’ve journalistically captured their love ones’ physical decline through sickness, this comes across a bit tasteless. Perhaps I’m missing something though…?

  • Snarkasaurus

    I’m glad we got this tired comment out of the way early on…

  • simeonquarrie

    I only touched on this in the video briefly. The idea came because at the time I was caring for a critically ill family member. I spent much of last year in hospital as a carer. it’s not yet public knowledge. I drew this image directly as a result of being on the environment and drew it at the bedside. I believe like a music artist, often inspiration comes from life’s hardships.

  • SaveTheWorldGetTheGirl

    Thanks very much for the reply, Simeon. I can understand your hesitation in posting this series.

    I recently lost a family member and spent time in the hospital visiting them as well. Their passing was much quicker though (only a few weeks). I guess my trouble with the concept comes from the fact that seeing a situation in which people are normally ill (often terminally), recreated by two completely healthy individuals comes across as insensitive.

    I just look at the documentary photos of people capturing their loved ones final days and see the brutal honesty in them, but in contrast this seems fake, almost trivializing it. I know the intention wasn’t to make light of the serious nature of the medical field / illness.

    Technically speaking, the photos are quite beautiful. The lighting, staging and setup all look very authentic. It’s no surprise you were contacted to shoot a medical video. I hope you aren’t offended by my criticisms. Good luck in your future shoots.

  • jkantor267

    -

  • jkantor267

    You too can pay someone to turn your life into a series of cheesy stock photos.

  • David Vaughn

    Your username is apt. lol

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