If you feel like you’ve been lacking for inspiration lately, you’re about to strike the photographic gold mine. In celebration of their 125th anniversary, National Geographic is launching PROOF, a photography blog all their own that is already full of great content — and it’s only been running for 2 days.
PROOF, as Keith Jenkins explains it in the “welcome” post, gives the photographers at Nat Geo a place where they can “share [their] experiences and adventures with you.”
The 125th anniversary of National Geographic is being heralded with a “Power of Photography” issue in October, but one issue really isn’t enough — so we get PROOF. And judging from the introduction, this is going to be one for the bookmarks.
Proof will offer a real-time look at our storytelling process — everything from how to edit down 60,000 photographs to 12, to which single item a photographer on a four-month assignment can’t live without.
Equally important to us is finding more incredible stories that you, our members, have created, and then spreading them around the globe. We want to celebrate, with you, all the possibilities for visual storytelling that this new century offers.
PROOF’s journey begins with a video series that will introduce you to each of the magazine’s talented photographers individually. At the top you see the trailer for that series, and below we have the first short episode, focusing on the intimate portraiture of Martin Schoeller:
PROOF’s goal mirror’s National Geographics, and is perfectly encompassed in the words of editor Chris Johns: “to tell meaningful stories in unforgettable ways.” If you’d like to keep up with those stories as they come in, and become familiar with the people who have dedicated their lives to telling them, head over to the blog’s homepage by clicking here.