Rogue Safari Flash Booster Promises 8X More Light from Your Pop-Up Flash


ExpoImaging has just announced a new DSLR attachment for the amateur photographer who wants better flash capability, but doesn’t feel the need to buy an external flash. It’s called the Rogue Safari Pop-Up Flash Booster, and once mounted to your Canon or Nikon SLR, it promises to provide up to 8x more light and a lot more range from your less-than-capable pop-up flash.

The Flash Booster is meant to be used with lenses that are 100mm and longer. Once mounted, the lens on the front of the booster will concentrate the light from your flash and allow you to light up subject at much greater distances than your pop-up flash could reach.

This before and after was taken from 60 feet away with and without the booster attached:


“Using the Rogue Safari Pop-Up Flash Booster, it’s possible to light a subject at significantly greater distances, in some cases as far as 60-70 feet away,” says ExpoImaging CEO Erik Sowder. “That extra light can make the difference between a sharp image with good color, and a dark, underexposed missed opportunity.”

ExpoImaging is claiming that the booster can put out “as much light as a $500 flash accessory,” for a tiny fraction of the cost. We’re not sure that’s entirely true, but we’ll let you be the judge. For his part, Sowder promises “you’ll be amazed at the amount of light you get from your pop-up flash with the Rogue Safari.”


To learn more about the Rogue Safari Pop-Up Flash Booster, head over to the Rogue Safari website by clicking here. The booster is compatible with Canon APS-C and Nikon DX format cameras, and is already available for purchase at the aforementioned website for $35.

(via Photography Bay)

  • stelam

    Why would you use your on camera flash anyway?

  • Adam Cross

    It’s understandable that not everyone can afford camera branded flashguns, even Chinese “cheap” flashes can be expensive if you have a limited budget. $35 would be an easy decision for some people. And why not, there’s nothing wrong with having more choice.

  • peaceetc

    Honestly, this sounds like a pretty good idea, especially for those of us who can’t afford nice flashes. Plus it’s smaller and if it breaks it’s not a big deal. The target demo for this probably isn’t the pros, but for us amateurs who want a bit more light on things, it looks pretty decent.

  • James Tan

    We used to make these ‘flash extenders’ 10 years ago with a piece of fresnel lens, cardboard and duct tape for like $5. Mostly used for bird photography.

  • James Tan

    They were foldable too.

  • frank mckenna

    This is a great idea. For the price, those results are pretty awesome.

  • Ken

    It does not create more light. It focuses the light into a smaller area. Fantastic idea! Love the results!

  • peaceetc

    Right. The example images were taken at 220mm. I misspoke on my comment about getting more light. As you pointed out, it’s just redirecting existing light further. And the article does say it should be used at 100mm or longer.

  • Guest

    Unfortunately, it isn’t designed to work well with full-frame cameras. Too bad.

  • lidocaineus

    I’m not sure what this question is asking. Are you saying on-camera flashes are useless? Because an external strobe placed in a hot shoe is considered on camera, and is incredibly useful with a swivel head or diffuser. Or are you saying the flashes built into many cameras is useless? Because it’s not, if you know its limitations and how to work with them.

  • lidocaineus

    Are there many full frame cameras with built in flashes? Not sure on the Nikon side, but I can’t think of any on the Canon side.

  • junyo

    Exactly. Remember the ‘Better Beamer’ flash extender from forever ago? The only real change here is rigging it to the pop up flash. But I admire the hustle of repackaging an old idea and selling it as a new one.

  • Aleksandar

    On camera flashes are as good and strong as other flashes, the only limitations to them i see is that they are fixed to the camera and if you use long lens they will leave shadows from the lens because they are too close to the camera. This seems as a very good idea for this price because not everyone can afford additional flash.

  • beautox

    On camera flashes are NOT as strong as other flashes. For example, Canon EOS on-cam flashes have a guide number of 12-13 meters. Compare the off-cam flashes – they have guide numbers from 43m to 60m – a lot more light. Also you cannot focus the on-cam flash, whereas off-cam flashes often let you select the focal length of the lens you are using.

    This product is fraudulent imho – they say “8 times more light” and that simply is not true. What it does it make the light brighter over a small area. There’s a big difference. Like putting a lens in front of a 40W lightbulb and claiming 8 times more light. If you fall for this you deserve everything you get.

  • TSY87

    as much as i hate to use the onboard flash, i sometimes hate bringing my sb900 even more. In a pinch on vacation i will use the pop up flash on my d800. Much better than having completely blacked out faces or a sore shoulder from carrying around an external flash.

  • Wilba

    How can “making the light brighter” not mean “more light” on the subject? It would take a special kind of idiot to think that this product makes the flash output more light.

  • Lee Young

    just get a magnifying glass & tape it in front of your puny pop-up flash. Same effect.

  • Cajetan Barretto

    Both D800 and D600 have built-in flash.

  • Aleksandar

    Really, are you comparing it with sb900 or other powerfull flash? Not all flashes are the same. I have one older luxon flash, and it’s totally useless on cam. My popup flash when it’s set to manually and full power is almost twice stronger than the luxon one i have. Only difference is that luxon can be moved from the camera and i can use it with remote and softbox to get different angle and softer shadows.

  • FL Guy

    I’d welcome a ~1/4 sized version of this for ILC cameras.
    Not as a replacement for an off camera flash of course, but not intended to be… (cost and simplicity of use being among the reasons to use I see.)
    For ILCs, which typically don’t have sync ports, something like this (or the other flash focusing add-ons) could be useful

  • Rabi Abonour

    Besides the problem with saying a popup flash is as strong as an external and citing an old, cheap external, saying the only difference between popup and external flash is that you can move it to a difference angle and use modifiers on the external is sort of like saying the only difference between a tricycle and a car is that the car has an engine and can hold multiple people.

  • Rabi Abonour

    Obviously this isn’t really a replacement for external flashes, but I can understand how it would have a market. If you’re using a tele and really need flash, this could be better than nothing. It’s not of much interest to me, but I’ve certainly seen worse camera accessories.

  • 9inchnail

    If you focus light on a small area, that area does get hit by more light. So 8x more USABLE light might be the truth. Without this gadget, most light will just miss the subject and is thereby wasted.

  • 9inchnail

    Well, Yongnuo flashes don’t cost that much more. Haven’t checked the prices lately but don’t they start at like 50-60 bucks?

  • 9inchnail

    Propably looks really ghetto, doesn’t it?

  • Leonardo Abreu


  • Rabi Abonour

    I think an argument can be made that if you can afford a FF camera, you can afford better flash gear. The intended market for this product is probably not high-end photographers.

  • Rob

    Great! now I can make people look bad from 100 feet away too!