Where popular culture is concerned, YOLO might be the new Carpe Diem. The acronym, which stands for “you only live once,” has become increasingly popular over the past several years after its first known mention in the NBC reality show The Average Joe back in 2004. Now, almost 10 years later, it’s broken into the photography industry with the new site PhotoYOLO.
PhotoYOLO is the brainchild of photographer Kaitlyn Reed, who was inspired to create the site after using the similar service The Listserve. Both services pool subscribers by having them enter their e-mail address, and then select one lucky “winner” every day to share something with the entire community. For The Listserve, it’s something written; for PhotoYOLO, it’s a photo.
For subscribers, the benefits are twofold. Whether or not you’re selected, you will receive a photo in your inbox every day — a photo from “a friend you just haven’t met yet.” If you are selected, it’s a chance to share your work with the world, starting with PhotoYOLO’s subscribers.
Unlike The Listserve, there’s no count indicating how many subscribers have currently signed up, but the site is picking up steam quickly. There’s also no indication on how these photos are curated to make sure they’re appropriate, but one photo per day shouldn’t be too hard to keep track of.
To try the service out for yourself or learn more, head over to PhotoYOLO by clicking here.