Tourism Western Australia recently embarked on a $1.6 million ad campaign called 1001 Extraordinary Experiences. The campaign wanted to show just how gorgeous the state of Western Australia is by inviting people from all over the world to contribute photos they had taken there.
A total of 1001 entries came in, and the above compilation puts them all together in a one minute and forty second tour across the diverse landscape of this extraordinary region.
In addition to simply asking for photos that they will be using to advertise what Western Australia has to offer, Tourism WA also offered an incentive for people to get involved. Five entries were selected as finalists from the 1001 that came in, and those people received a $10,000 Western Australia vacation experience.
Narrowing the pack down wasn’t easy, but they managed to do it in the end. Here are the five winners (can you pick them out when they come up in the video?):
You can see all of the photos individually and even explore them by location by heading over to the 1001 Extraordinary Experiences website here.
(via F Stop Lounge)