Adobe Attempts to Reach Out to Address Creative Cloud Concerns


There has been no lack of controversy surrounding the announcement of Adobe’s new Creative Cloud product line, and the California-based company is well aware. So much so, in fact, they’ve come out with an update to address some of the major concerns in moving from their traditional boxed-copy to subscription-based model.

Those concerns include the inability to recover files in the event a customer’s subscription expires or lapses, the fact that photography enthusiasts may be looking for a more tailored offering (as opposed to an entire suite of products they’re paying for but will never actually use), and the basic fact that some individuals just may not be ready to move to subscription services, plain and simple.

creative-cloud-mosaicOn the matter of file recovery in the event of subscription lapse, Adobe “completely agrees that customers should have access to their files if they choose to stop their Creative Cloud membership.” The company says they’re looking at a number of options on this front and expect to report back in the near future.

For the photography enthusiast, Adobe is considering “potential offerings that recognize the photography community – because it is so broad – has some unique needs.” So, nothing really concrete on that front, either.

For the folks who simply aren’t sure they want to move to a subscription model, Adobe is adamant that Creative Cloud is the way of the future:

“We continue to believe that the move to Creative Cloud will benefit the wider creative community because of the constant stream of innovation that we’re able to deliver.”

Even though the company hasn’t really directly addressed the concerns mentioned above, they do still offer users who are refusing to move to Creative Cloud the option to purchase Adobe CS6, which will be the last of the Creative Suite line of products. We’ll have more on this as news from Adobe becomes available.

Our Move to Creative Cloud: An Update [Adobe]

Image credit: Cool to see the work @emilychang and I have done on Creative Cloud on the Adobe MAX stage :) by Max Kiesler

  • Andre

    So in other words, they basically said nothing…

  • Matt Rickman

    Um – if your worried about your files – don’t store them in the “creative cloud” Nothing says you have to. And $50/month for every adobe app seems like a bargain to me.

    I would have never personally shelled out the $2k + for master collection but would definitely spend $50/month out of my own pocket for the equivalent (if I had to).

    It’s my understanding photographers will be covered since LIghtroom will still be available stand alone.

    I have been on the creative cloud since they launched it a year ago… and I love it.

  • Kevin

    That was 5 minutes of my life I wont get back. Attempting to reach out and address, or the word update, usually means some change to a previous message. This said nothing

  • Courtney Navey

    Adobe should run for President. They don’t answer the question, everything they do pisses people off and they’re all about making more money while stepping on anyone who gets in the way. Sounds like Washington DC.

  • Courtney Navey

    Matt, as a photographer/graphic designer…we’re using more than just Lightroom so no, we’re not covered, and the subscription is garbage.

  • Mike

    In a manner of speaking I just want to say

    That I could never forget the way

    You told me everything

    By saying nothing

  • Adam

    So there are still local executables, and they can run disconnected for 30 days? Cracked by a 14 year old Finnish hacker in 5 … 4 … 3 … 2 …

  • KJ

    Hi Courtney,
    You pay hosting fees for your site? You pay a web designer? You pay for e-commerce on your site? You paying for a pro online portfolio? You paying for services like creating e-pubs? Editor for promo videos?

    If so, you can use CC for all these things with the side benefit of recouping the costs of your subscription quite easily. That is far from garbage in my estimation.

    Perhaps you should take a closer look at what you’d be missing out on?


  • KJ

    Answer what question? About perpetual licensing returning? It won’t. It’s not only about financials, it’s also about providing creatives great tools without having to wait 18 months for updates. Sorry you don’t see that.


  • Matt Rickman

    If your a designer then you need Illustrator/Photoshop/InDesign and possibly some web stuff. You would be paying at least $600 a year for that (unless your one of those hacks who doesn’t upgrade)

  • Rob Elliott

    Actually it’s $600 every 18-24 months. the new model is $600 dollars a year which is between a 50% and 100% price mark up for Graphics folks. But as many upgrade regularly and they get new features and will find more use in many of the Creative Cloud features it’s a benefit. (or at least could be argued as such)

    Photographers often use Photoshop with Lightroom to finish photos. Lightroom is just Adobe Camera Raw when it comes to the actual development of images.

    For them spending $19.99 USD works out to be $240 every year, for just Photoshop, for something that has cost $199 ever 18-24 months. (or $360 to $480 per cycle) or $160-$ 280 increase in price.

    Worse some photographers will skip a upgrade that has no significant features for them.

  • Rob Elliott

    What I still find interesting and I fully expect to see is that there will be a Photoshop for Photographers which will just be Elements with Curves and a more CS design.

    The biggest issue with Elements is that it looks like a toy program, but honestly it will do most everything Photoshop will for Photographers. It’s a simple question. do you use Frequency Separation or Curve masks. If you answer no to both then get the trial of Elements and really give it a look over.

  • Courtney Navey


    Hosting fees for my site for one year are less than what I spend on lunch in a week, so no financial burden there. I don’t pay anyone to do my creative work for me, I do it myself and I use software from adobe that I purchased a license to use. The subscription is garbage because I don’t upgrade every time a new version comes out. In fact I was HAPPY to continue using CS3 suite but a contract job I had was really excited about the work I did for them and insisted on purchasing CS 5.5 for me because they felt that I had given them too good of a deal on my work. I was happy to accept the upgrade but obviously didn’t need it. I don’t need the latest and greatest from Adobe every time they sneeze out an update. Real artist work with what they have to create the vision they have. Subscription is BS.

  • MMielech

    I’m ordering CS6 as soon as possible. A nice hard copy I can keep on my shelf. I’m guessing it will be good for ten years. (The latest upgrades are pretty much meh. I kinda wish I had my CS5 back at my place of work). A lot of people are doing just fine with 4 these days.
    This is a blatant monopolistic money grab, pure and simple. It’s why they bought Macromedia, the only competition, and now they are about to mint massive profits with a “hey, who else are you going to use, anyway” attitude. I can see their point. Real estate in the valley and SF is ridiculous, and, Porsche prices keep on going up.

  • Courtney Navey

    Rob thank you for including the financials and Matt, I’m not a “hack” I just manage my money well. I don’t need to purchase every upgrade to do my job well and I certainly don’t need a biting response from guys like you who have Adobe on some ridiculous pedestal. Previous versions of CS have offered more than enough great tools for creatives. Adobe is just taking advantage of their customers because they know that quark is dead, gimp is well…gimpy, and aperture is really apple’s failed attempt at reaching out to photographers. Adobe knows they can push us all into a corner and not have to answer for it. The way they handled all of this is garbage.

  • Chris Pettit

    Nothing new, again. How could their PR department be caught SO off guard?

    Working professionals who worry about the eventual catastrophe of not being able to afford the subscription fees, and as a result not being able to EVER open, modify or continue to develop their own artwork at that point are left with no answers, at least so far.

    We are pleading, begging, praying for Adobe to see that there needs to be an exit strategy at the end of our careers or if business is slow.

    So far, Adobe’s response that they “heard us” means nothing.

  • WGP

    Not really buying the line about how it’s so much better because users won’t have to wait 18 months for updates. Adobe did not have to move to a subscription model to provide updates more frequently.

  • DAL

    I have been a loyal fan of Adobe products for years and have the latest three CS versions but that all ends with this CC. I will not be forced to pay a monthly subscription fee to continue, $50 per month ($600) a year. I have plenty of storage with my computer and external hard drives and how would I know what any new changes to the programs that I use are going to be of enough to justify this monthly fee. I was also interested in this new Adobe Mighty and Napoleon devise but just read that it will be for CC only. Adobe, you are quickly losing me as a fan and user.

  • Leonardo Abreu

    I’ll pirate then… And I hope Adobe die.

  • Paolo

    Then they have definitely lost me. It’s not a matter of “being ready” for the subscription model. I detest the subscription model. I purchase licenses for software that works on my computer. It’s that simple. If Adobe does not return to the correct model of distributing software then they simply lost a customer. I have the Creative Suite 5.5 and that will be my last Adobe purchase. In fact I’m not going to upgrade to Lightroom either. At this point I lost all confidence in the future of Adobe’s software.

  • Ian Jackson

    Obviously your not listening to what Courtney has been saying from the start. As a photographer/designer/artist, she doesn’t need to update every 18 months.

  • Antonio Carrasco

    You, sir, are a moron.

    The “cloud” has nothing to do with losing access to your work. If you pay the Adobe software rental fee for five years and then stop paying for whatever reason, from that point forward you will be locked out of Photoshop, Illustrator, After Effects, etc. You then cannot open/edit any .PSD, .AI, .AEP files. That is what everyone is talking about when they say you “lose access to your files”.

    Get it?

  • Antonio Carrasco

    Haha, you are one of the few fools that believe this move by Adobe is in any way going to help creative professionals.

    Make no mistake, this move is 100% about profits for Adobe shareholders.

  • Antonio Carrasco

    Anyone who believes that Adobe is doing this to help us and not line their own pockets is beyond useless

  • Antonio Carrasco

    I have never used Elements but heard it can’t do CMYK. that’s kind of a big deal.

  • Travis Smith

    I have been a freelance graphic design artist since the 1980s. I have been a freelance photographer since 2007. I have become disabled and not able to take on jobs like I used to do. Nevertheless, I still practice my craft so I don’t get rusty. I believe that I will get better.
    My point is $50/month?

  • WGP

    For creative professionals, software is a tool, like a radial saw or a drill for a contractor. Can you imagine being a contractor and having to subscribe for your tools? It’s retarded. Yes, the 2013 hammer has a lighter fiberglass handle compared to my 1986 wooden handle hammer, but it drives the nails just as well. Point being, I don’t need a new hammer every year. Adobe wants to pretend like each new version of Photoshop has some revolutionary new features, but the fact is that the improvements are usually not that grand. There’s really not much you can do with CS5 that you couldn’t do with CS3. So I’ll just stick with my wood handled hammer and not subscribe to your get a new hammer every month routine. Lastly, there are some very good and very affordable alternatives, especially if you’re on a Mac, which most creative pros are. Pixelmator ($15) is an almost complete replacement for Photoshop (at least for the tools most of us use) and can even open PSDs; Coda ($99) is an improvement over Dreamweaver; and Artboard ($29) is a solid alternative to Illustrator. These are just a few of the alternatives. Adobe is not the only game in town.

  • ally

    Ok I agree with adobe (CC) is better for me but here is how adobe answer me:

    “Creative Cloud Membership isn’t currently offered in your country or region, but if you like, we can notify you when it becomes available. If you no longer live in this country or region, login to update your account or create a new Adobe ID for your current country of residence. For a list of countries in which Creative Cloud is available, please visit our Tech specs and Language availability page.”


  • ninpou_kobanashi

    Technically, software companies cannot ship new features willy nilly, whenever they want, due to obscure laws regarding revenue recognition.

    I’m in high tech, and it’s annoying; product teams cannot provide “new features” unless there’s an associated revenue stream with it. That’s one reason why you only get “bug fixes” for dot releases, and not much else.

    I’m not arguing pro/con about CC in general; I am just saying there are some unintuitive regulations that software companies have to follow and I think subscription models do help the companies roll out features whenever they want.

  • Rob Elliott

    sorry you are right. it also only 8 bit.. Was just making a short list. Of course you likely answered yes to one of the questions though.

  • Ian Jackson

    No I never stated my opinion on this move by Adobe. I am an architecture student and an avid photographer and this is no help to me either. I completely understand that this is just for profits. I never said this move by Adobe is in any way going to help creative professionals.

  • Neoracer Xox

    I was using CS3 up until a year ago and really the only new thing I like in CS6 is the ability to rotate an image around like a sheet of paper..otherwise..meh

  • Photog

    If you haven’t updated on your own since CS3 then you weren’t giving adobe that much money for them to worry about if you leave.

    Sorry to put it like this but they don’t care, the sector of the market that only updates once every 10 years wasn’t generating significant revenue for them anyway, that’s why they aren’t afraid to lose it.

  • Alexander Petricca

    “We continue to believe that the move to Creative Cloud will benefit the
    wider creative community because of the constant stream of innovation
    that we’re able to deliver.”


    We continue to believe that the move to Creative Cloud will benefit the
    wider creative community because of the constant stream of CASH
    that we’re able to RECEIVE.

  • Rokvet

    $50 dollars a month isn’t much but what happened when Adobe eventually raises that to 60, 70, 80? That’s the point. The price will go up

  • Rokvet

    Completely right and they haven’t announced any fix to that and their probably isn’t one.

  • Jonathan Bloom

    I would gladly fund any competitor to Adobe at this point. It is hard enough making money as a photographer without Adobe and the their product (PS) we have relied on for years to suddenly become subscription based and costly on a perpetual basis. It is insulting that a company that makes a product that is so tuned in to photographers needs can be so callous to those who supported them over the years. Their actions show them to be untrustworthy. I recall in a recent interview with Adobe they expected this kind of reaction and did it anyway. How can you ever trust a company that treats its customers this way?

  • bayek

    Also, for us in the UK, the subscription is £46.88 which is $71.37. Does it still feel like a bargain to you…?

  • DafOwen

    Photographers are sometimes tied into upgrading as Adobe limit the backward compatibility of new Camera Raw releases.

    So if you have a new camera + shoot raw = Have to upgrade PS to use the recent Canera Raw

  • rainschub

    And here it is (tata): The new overwhelming great solution from MS for you: Windoofs creativest cloud!!

    Nothing has changed but you will get 1 gb of online storage and a few other useless gimmicks (enough that we can name the baby “cloud” and tell that to our stack holders)

    All that and the full access to our OS for the little monthly fee of $50!!!

    No longer great barriers for you to use this great OS and your PC! Only half the price of boxed version (today :)

    Always get automatically the newest updates like Windoofs Pissta or Windoofs 8 (If you want them or not and with no possibility to aware. If we want to kick out XP we will do.)!

    It´s absolutely great, astonishing, amazing. Create your World!

    Sugar glossy pink BS!

    The small print:

    Windoofis will connect to your bank account and when there is enough money it will start up. Else not.

    Yes, we have full access to your cloud files and can handle them as we like. We are also allowed to cut access without any reason. But we will not do. May be… Trust us… Like you ever did (har har)

    You will never lose FULL editable access to your files (as long as you pay).

    No, there are not so many Apps (in most cases none) that can read and FULLY edit your creations. We tried to not tell you this. Xuse, that we don´t pointed out better.

    No we are not longer motivated in doing updates (we never were a lot), as you will have to pay anyway.

    And yes, it´s true, we will not longer sell other packaged OS, as we indirectly promised a few month ago, when we said, that our latest OS would be the last upgradeable (and forced you a little bit, to bring your old versions to actual). Xuse again – that´s part of our new philosophy.

    Yes, you will always have to upgrade your hardware if we decide, it´s necessary. Elsewise you can use our provided old version (we will not give our non subscribing long time users) but you have to pay for the latest. Sorry for that.

    Ehm, yes, you are a kind of Beta-tester in future. Ehm, and we don´t give any warranty for anything. Ehm, good luck.

    (May be our new updates – if they ever come to table – will not break any workflow like in the past. And if: Now you can be sure it hurts all users not only that, who installed first).

    No, YOU don´t have to decide if it´s good for you. So it´s not any longer only an option. It´s a must, you must like.

    Yes. it´s true, we bought also the competitor with the hooked fruit and all the others, so we are a monopolist right now. But you have enough choices to go nowhere. So take it or not. We are not forcing.

    No, we are not listening to concerns, especially not if you are only a loser. Sorry, user was meant.

    And we even don´t care about you.

  • Daschund

    I have to say that I am a photographer and I need waaay more than Elements+layers. Most of my photographers friends are the same as me… I need Photoshop minus video/3D…

  • gFX

    Adobe Sales Call from the Future

    Adobe Rep: Hello, Welcome to the Adobe Store, how can I help you?

    Customer: Yes, I would like to buy your latest and greatest software! The Adobe Master Collection.

    Adobe Rep: I’m sorry sir, we don’t sell our software anymore but you can borrow it for a fee.

    Customer: But I have the cash, I can pay you full price right now.

    Adobe Rep: No that just isn’t going to work for us. We need you to pay us a monthly fee for the rest of your life to borrow our software. But if you stop paying the fee, you have to give the software back.

    Customer: But I would like to own the software, just like I own my house, and my car, just like I used to do with Adobe software. You mean there’s no way I can pay full price for the software up front and own it?

    Adobe Rep: I’m sorry Sir, you’re just going to have to go somewhere else . . . we don’t sell software anymore. Goodbye!

  • Antonio Carrasco

    oh yeah, $50/month is just the get-you-in-the-door/starter price. Once they get most users to abandon CS6 then they can and will raise the prices every year.

  • Rob Elliott

    are you sure? What are you doing?
    Because seriously the biggest drawbacks.. 8bit only, no frequency separation, no Curves.

    Now some things aren’t as polished (like refine edge on hair which even in CS6 can be a nightmare) but generally for the average Amateur and likely a large percentage of people doing Wedding photography Elements+Lightroom will do most everything.

    Unless you are doing heavy composites which is more Graphic art at that point then Photography alone, then there shouldn’t be a huge need. Elements 10 and 11 are actually fairly powerful.

    And if you are doing heavy compositing then go to Photoshop. If you are a Photographer, ie headshot, wedding, real estate, event, landscape or wildlife, chances are there isn’t much in photoshop that you use regularly then isn’t in Elements.

    And if you do have a situation that once a year or twice a year you need something in Creative Cloud, just subscribe to it for a month for 30 dollars).

    CMYK, 8Bit and Curves are the only things not in Photoshop Elements that should be. They aren’t because well Adobe wants people to buy CS.

  • Bababonga

    Sure. But after quitting, you have the software to open and edit your files. In case of that cloud you can have a look to your nice finder-icons. (No subscription / No software – and most of the Adobe files can only opened and FULLY edited with Adobe Software). For me it´s absolutely no matter of price – losing access to my clients files is a NoGo.

  • Bababonga

    You lose File access if your files are stored in the cloud or not.
    If you end subscription – you still have no software to open them.
    And most of the Adobe-Fileformats can not be FULLY edited with other Apps. Some even only by them.

  • Bababonga

    Absolutely. The period of “Catching sheeps into the cloud” will change to the period “Yeah! We got them! Milking time!”

  • Bababonga

    No one will stop Adobe to bring up Updates faster.
    Wonder how great thess are, when it doesn´t last 18 month.
    When I compare, what has changed over the last 4 – 5 years?
    More polishing than innovating.
    A company, who knows, her clients have to pay anyway isn´t highly motivated in updates.
    And financials? You mean Adobes financials?
    The rise of income, they promised stack holders in march?
    Or what financials?
    So where the answers?

  • Bababonga

    I absolutely agree.

  • Bababonga

    Cloud = Thumbscrew!