Emerging Trend: “Instagram Moments” at Fashion Shows


New trend alert: Eric Wilson of the New York Times reports that fashion shows are starting to have built-in “Instagram moments,” in which models stop to pose for unofficial Instagram snaps:

[…] runway shows are hard to photograph, especially from the sidelines using a cellphone. A lot of people miss the shows entirely, so focused are they on taking pictures that are almost always out of focus. It all becomes a blur.

At the end of Prabal Gurung’s show this afternoon, however, all of the models walked onto the runway and stopped, each one taking a position under a spotlight and standing there for several seconds, offering an opportunity for editors to get a good shot. The same thing happened at the Creatures of the Wind show on Thursday. Call it the Instagram moment.

An Instagram Moment [NYTimes]

Image credit: Girls n boys in tech fashion show is surprisingly awesome. Go #HackNY #RaiseCache! by dpstyles™

  • Samcornwell

    “Instagram” as a word. Could it evolve into a noun used for all digital photography and not just tacky filtered, square cropped images? I suspect after reading the article that it could.

  • Nathan Blaney

    Not too much of a surprise – most of the models I work with who are walking in Fashion Week (and other shows) are already flooding Instagram with behind the scenes stuff. This seems like a natural extension of that.

  • Mike

    My camera will never produce acceptable instagrams.

  • Syuaip

    i am waiting for some photobomber to make funny gestures and freeze along with the model..

  • Frank

    Hmm. Too bad you can’t really see the clothes. Or the shoes. Or the model’s face. In which case, I’m not really sure what the point of the runway “Instagram moment” is…

  • Jason Kim

    …unless the image is followed by:

  • Vlad Dusil

    The reason why models stopped at the end of the show was part of the presentation, not to give editors a chance to snap crappy cellphone pics.

    Most serious publications have their own photographers roaming the pit anyway.

  • Phag Ots

    Every commenter here is missing the point. Brilliant marketing thought. We will see more of this.