Leaked Fujifilm XF1 Video Shows Twist-To-Turn-On Feature

Fujifilm has uploaded a video to its Japanese YouTube account showing its not-yet-announced XF1 (or XP1) retro-styled compact camera. The video shows that there’s a twisting feature that’s used to turn the camera on and off. Turning on the camera involves twisting the lens to unlock it, pulling it out of the camera until it clicks, and then rotating it some more to open up the lens cover. Turning it off involves doing the same things in reverse.

This isn’t the first time this feature has appeared on a Fujifilm compact camera. The X100-esque X10 is also powered on by rotating the lens from the “Off” position (it doesn’t involve pulling the lens out of the body, though).

We also see that there will be a leather-colored version of the camera available, in addition to the black version seen in leaked photos.

The XF1 (or X-F1 or XP1 or X-P1 or whatever it’s called) will be officially announced alongside the X-E1 on September 5th, 2012.

While we know quite a bit about what the interchangeable-lens X-E1 will offer in terms of specs and price, the rumor mill has been quite mum about the XF1 (we’re guessing the name from the low-res photos and videos that have been leaked so far).

(via Digicam-info)

  • Graysmith

    So instead of the one step that most cameras have, this one will have three steps. That seems logical and efficient.

  • Please do.

    Yay i no longer feel sorry for buying my GF3

  • Please do.

    GX1 i mean, thats important.

  • Jonathan Maniago

    Show your passion for photography with a little foreplay before the main action.

  • Guest

    Slight mistake there, it’s the X10 that has this function to turn it on, the X100 has an on/off button on the top plate. Not really a fan of that way to turn on your camera by the way…

  • Simon wardenier

    Not really a fan of that, I like having an individual on/off button that doesn’t do anything else but its core function.

  • Easy

    That’s one of the things that made me sell my X10 and get an X100. Most of the time I switch the camera on and take the picture with one hand.

  • Rob LaRosa

    Who’s looking for this “feature”? Seems like a gimmick to me.

  • Jim

    This allows a clear off, standby and on position.
    Simple to do. Clear and definitive as to which mode you are in.
    Perhaps more durable than some of the other tiny cameras such as the Canon S100 that has had lens mechanism issues.

    Love the manual zoom control concept.
    This is to my knowledge the first small camera that has a manual zoom.